Post by account_disabled on Mar 6, 2024 0:59:34 GMT -5
Necessity, impulse, desire for something new, personal pleasure. What guides you in your purchases? If we consider that today we already have everything we need and that the variety of offers available to us is now very vast and heterogeneous, it is easy to understand how emotions play a key role in the purchasing process . Offering a unique and unforgettable experience that exceeds your customer's expectations : this is the mission of your e-commerce! And so we arrive in the territory of Emotional Marketing (or Emotional Marketing ), defined by Bernd H. Schmitt , professor at Columbia University, as that memorable experience that the consumer must experience and which must be able to exceed his expectations. , acting on the unconscious.
Think about your online shopping experiences now. What do Brazil Phone Number you like about shopping online? What is the leverage that convinces you to buy? Probably the vast possibility of choice , the opportunity to compare prices, models, brands , the convenience of receiving anything directly at home (or in the office) without the slightest effort. And then there is the magical moment of opening the package: it's almost like unwrapping a gift , with the anxiety and emotions of waiting and surprise , because even if you already know what you bought you've never seen it, touched, worn. In short, online shopping is a big, gigantic showcase. You can find everything there and spend as much as you want .
Of course, unlike what can happen in a real shop, you have the disadvantage of not being able to try on what you want to buy , of not being able to observe it up close or touch it with your hand . Aware of the typical advantages and disadvantages of e-commerce, for your e-commerce to be successful you must create an experience that involves and excites your customer, which convinces him not only to purchase, but also (and above all) to repeat the purchase. purchase, which first satisfies him , then surprises him and, finally, builds his loyalty . And here we come to the point: why doesn't my customer come back to buy again? Try to figure it out by answering these questions: 1. Why should customers buy from you? Put yourself in your customers' shoes. Why should they trust you among so many? Is it easy to understand on your site what benefits you offer them? Have you told us who you are and what your benefits are ? And, above all, can you communicate it with originality and involving emotions.
Think about your online shopping experiences now. What do Brazil Phone Number you like about shopping online? What is the leverage that convinces you to buy? Probably the vast possibility of choice , the opportunity to compare prices, models, brands , the convenience of receiving anything directly at home (or in the office) without the slightest effort. And then there is the magical moment of opening the package: it's almost like unwrapping a gift , with the anxiety and emotions of waiting and surprise , because even if you already know what you bought you've never seen it, touched, worn. In short, online shopping is a big, gigantic showcase. You can find everything there and spend as much as you want .
Of course, unlike what can happen in a real shop, you have the disadvantage of not being able to try on what you want to buy , of not being able to observe it up close or touch it with your hand . Aware of the typical advantages and disadvantages of e-commerce, for your e-commerce to be successful you must create an experience that involves and excites your customer, which convinces him not only to purchase, but also (and above all) to repeat the purchase. purchase, which first satisfies him , then surprises him and, finally, builds his loyalty . And here we come to the point: why doesn't my customer come back to buy again? Try to figure it out by answering these questions: 1. Why should customers buy from you? Put yourself in your customers' shoes. Why should they trust you among so many? Is it easy to understand on your site what benefits you offer them? Have you told us who you are and what your benefits are ? And, above all, can you communicate it with originality and involving emotions.