Post by samueldavidd109 on Feb 20, 2024 3:30:41 GMT -5
The Brazilian publishing house e-galáxia has set out to boost the reading of classics of universal literature by giving these books a new "look" inspired by the fiery covers of the erotic novel. In Brazil, people read on average just two books a year . However, in the South American country there are also avid readers. And the lists of best-selling ebooks for Kindle are dominated by erotic novels with suggestive covers featuring “bare-chested” men. Aware of the phenomenal hook of the romantic and erotic novel, e-galáxia and the Brazilian agency Africa have been inspired by this genre so that classics such as The Picture of Dorian Gray by Oscar Wilde, Moby Dick by Herman Melville and Pride and Prejudice by Jane Austen They look on the outside as if they harbored tons of eroticism and lasciviousness in their guts.
If you do not see the embedded video correctly, click here The Brazilian publisher analyzed with hard data those covers that sold the most and redesigned the covers of classic books not only from the Denmark Telegram Number Data point of view of the photography (of a fiery nature) that they had on the front but also from the point of view of the typography intentionally emphasizing words like “Dick” (penis in English) and “Gray” (in clear allusion to the famous erotic novel 50 Shades of Gray by EL James). The books suggestively redesigned by e-galáxia and Africa also made their way into an outdoor advertising campaign . Although many will probably call the covers full of naked male torsos from e-galaxia and Africa sexist (with good reason), the truth is that these have more than fulfilled their initial purpose. According to figures compiled by Africa, classic novels redesigned as part of the campaign have risen sharply on the Kindle best-seller list (whether or not they were purchased by accident is another question).
Starcom continues to expand its staff with the incorporation of Ruth Díez as Account Manager in the Fiat Chrysler Automobiles team . She has extensive experience in the Advertising and media sector. First as a planner and, for the last 11 years, as a highly prestigious national and international account supervisor. Some of the most important advertisers were LVMH, Carrefour, BMW, Disney, Kellogg's, Amex, Banco Santander, among others. Carlos J. Hernandez, Account Director of Starcom for FCA , assures that “We are delighted to be able to have a person of Ruth's talent. Her extensive experience, preparation and knowledge of her sector will help us respond to all the challenges we have posed, in our eternal desire to achieve excellence in service for our clients. For her part, Ruth tells us that “I am delighted to be part of the Starcom team and to be able to work for an account like FCA. Personally, I am motivated by the great work environment there is, professionally, by the fact of continuing to learn, in a new sector for me, the automotive industry. Starcom is a modern, young agency full of opportunities in which I really wanted to work.
If you do not see the embedded video correctly, click here The Brazilian publisher analyzed with hard data those covers that sold the most and redesigned the covers of classic books not only from the Denmark Telegram Number Data point of view of the photography (of a fiery nature) that they had on the front but also from the point of view of the typography intentionally emphasizing words like “Dick” (penis in English) and “Gray” (in clear allusion to the famous erotic novel 50 Shades of Gray by EL James). The books suggestively redesigned by e-galáxia and Africa also made their way into an outdoor advertising campaign . Although many will probably call the covers full of naked male torsos from e-galaxia and Africa sexist (with good reason), the truth is that these have more than fulfilled their initial purpose. According to figures compiled by Africa, classic novels redesigned as part of the campaign have risen sharply on the Kindle best-seller list (whether or not they were purchased by accident is another question).
Starcom continues to expand its staff with the incorporation of Ruth Díez as Account Manager in the Fiat Chrysler Automobiles team . She has extensive experience in the Advertising and media sector. First as a planner and, for the last 11 years, as a highly prestigious national and international account supervisor. Some of the most important advertisers were LVMH, Carrefour, BMW, Disney, Kellogg's, Amex, Banco Santander, among others. Carlos J. Hernandez, Account Director of Starcom for FCA , assures that “We are delighted to be able to have a person of Ruth's talent. Her extensive experience, preparation and knowledge of her sector will help us respond to all the challenges we have posed, in our eternal desire to achieve excellence in service for our clients. For her part, Ruth tells us that “I am delighted to be part of the Starcom team and to be able to work for an account like FCA. Personally, I am motivated by the great work environment there is, professionally, by the fact of continuing to learn, in a new sector for me, the automotive industry. Starcom is a modern, young agency full of opportunities in which I really wanted to work.