Post by jferdousy427 on Feb 20, 2024 2:23:18 GMT -5
Lead form tip: If you are marketing to customers or leads, pre-populate as many of your lead capture landing page form fields as you can, to reduce the friction involved in filling out the form, and to create a sense of personalization. Step 2. Define & create a relevant reward give a relevant reward on your lead capture landing page Are you giving something appropriate away in exchange for personal data? Having established your target audience, you need to figure out what to offer them in order to get their important personal or business data. Everyone likes to be rewarded, getting free stuff is awesome. But with lead gen there’s a little work to do first, and it gets pretty personal. Typically the very minimum a prospect, lead or customer will have to part with is an email address (covered in step #3).
Before thinking about what you’re asking for in exchange for your content, you need to Brazil Phone Number define the content, and make it relevant to your target’s needs. Here are some of the things you can create: Digital content to give away There is a ton of digital content you can give away, first we’ll list them, then explain how they should be used differently for prospects, leads and customers. An ecourse delivered over a period of time Report/whitepaper with important industry stats Ebooks – comprehensive guides to different aspects of your business A newsletter with tips related to your area of subject matter expertise A podcast – useful for people who like to listen during a commute or workout Checklists/scorecards – good for people that need to see .
a to-do list of things to improve Webinars – live sessions, often with Q&A with experts and special guest presenters Presentations – slides you can incorporate into your own presentations Consultation – this is when someone requests your time to explore if they want to use your product or service Prospects Prospects are people you haven’t come into contact with yet, so they need extra reasons to believe in what you’re giving away. They need a softer sell, usually educational material that doesn’t push your product, like an ebook. Leads Leads are prospects who have converted by already consuming some of your content. These are the people you really want to convert into customers.
Before thinking about what you’re asking for in exchange for your content, you need to Brazil Phone Number define the content, and make it relevant to your target’s needs. Here are some of the things you can create: Digital content to give away There is a ton of digital content you can give away, first we’ll list them, then explain how they should be used differently for prospects, leads and customers. An ecourse delivered over a period of time Report/whitepaper with important industry stats Ebooks – comprehensive guides to different aspects of your business A newsletter with tips related to your area of subject matter expertise A podcast – useful for people who like to listen during a commute or workout Checklists/scorecards – good for people that need to see .
a to-do list of things to improve Webinars – live sessions, often with Q&A with experts and special guest presenters Presentations – slides you can incorporate into your own presentations Consultation – this is when someone requests your time to explore if they want to use your product or service Prospects Prospects are people you haven’t come into contact with yet, so they need extra reasons to believe in what you’re giving away. They need a softer sell, usually educational material that doesn’t push your product, like an ebook. Leads Leads are prospects who have converted by already consuming some of your content. These are the people you really want to convert into customers.