Post by account_disabled on Dec 25, 2023 22:23:47 GMT -5
In any field there are always big questions that if they had a concrete answer would help companies enormously. According to Ymedia Wink , one of those issues that most concern CEOs and CMOs of brands in the digital economy when planning their investments is how to work on performance marketing . The CMO Survey Panorama 2021 report ensures that 40% of Spanish CMOs declare that their biggest challenge for 2021 is to justify the return on each euro invested in marketing . With this as a premise, Ricardo Aristondo and Iván Magán , customer service directors of the media agency, wanted to share three fundamental learnings to achieve this.
We leave them to you below: You can not only make a brand from branding Performance does not focus solely on the lower part of the sales funnel. The purchasing process has become more complex Phone Number List and is no longer linear, since the consumer makes multiple journeys. In short, you have to work on capturing and maintaining the audience's attention throughout the funnel. The three pillars to obtain results remain the same: Strategy and planning, innovation and measurement and research. The pillars to improve performance marketing From Ymedia Wink they wanted to go a little deeper into this third essential point and analyze each of the processes that must be carried out.
In the case of strategy and planning, to improve results by 20% they are based on what they call “contact matrix” , a unique matrix for each advertiser that, depending on their characteristics and objectives, allows defining each part. of the funnel the necessary intensities and contact points. On the other hand, innovation can improve the final conversion by up to 30% , but for that, in addition to working on new formats, existing ones must also be promoted. Likewise, research and measurement will help companies adapt to specific situations, each client and their technological stack, as well as achieve a greater number of solutions. Finally, at Ymedia Wink they consider that the multimedia attribution model will be the best solution in the near future with a high limitation of cookies .
We leave them to you below: You can not only make a brand from branding Performance does not focus solely on the lower part of the sales funnel. The purchasing process has become more complex Phone Number List and is no longer linear, since the consumer makes multiple journeys. In short, you have to work on capturing and maintaining the audience's attention throughout the funnel. The three pillars to obtain results remain the same: Strategy and planning, innovation and measurement and research. The pillars to improve performance marketing From Ymedia Wink they wanted to go a little deeper into this third essential point and analyze each of the processes that must be carried out.
In the case of strategy and planning, to improve results by 20% they are based on what they call “contact matrix” , a unique matrix for each advertiser that, depending on their characteristics and objectives, allows defining each part. of the funnel the necessary intensities and contact points. On the other hand, innovation can improve the final conversion by up to 30% , but for that, in addition to working on new formats, existing ones must also be promoted. Likewise, research and measurement will help companies adapt to specific situations, each client and their technological stack, as well as achieve a greater number of solutions. Finally, at Ymedia Wink they consider that the multimedia attribution model will be the best solution in the near future with a high limitation of cookies .