Post by account_disabled on Dec 23, 2023 23:16:00 GMT -5
Bangkok, 12 May 2022 – PwC releases survey results of a new generation of Thai family business leaders. It was found that nearly two-thirds view driving business back to growth as the most important mission. While using technology - developing digital capabilities for employees It is equally urgent. Ready to point out the COVID-19 crisis It has contributed to the succession plan having to be delayed or postponed. Instead, it encourages new and current generations of leaders to communicate and collaborate more than ever before. Mr. Niphan Srisukhumbowornchai Head of Family Business Customer Group and partners in the tax and legal department of PwC Thailand revealed the results of the 2022 New Generation Family Business Leaders Survey, Thailand edition, 2nd time, which is part of the Global NextGen Survey 2022 , with a total number of survey respondents around the world. 1,036 from 68 countries and territories Including Thailand, 40 cases said that achieving business growth It is an urgent task for the next generation of Thai leaders from now on, with 63% ranking business growth after the spread of the COVID-19 virus.
It is the first important mission to pay attention to. This is followed by expanding Email Marketing List into new sectors or markets (50%) as the second most important mission. “The current world situation This makes sustaining the family business to survive from generation to generation very challenging. The results of our survey found that Today's next-generation leaders are not only concerned with survival. but still want to drive the business with the power of ideas digital capabilities and new skills that they have, taking into account creating a balance between financial, social and environmental dimensions,” Mr. Niphan said In addition, the development of employees' digital skills And the application of new technology is another urgent task that NextGen Thai leaders will immediately expedite in order to raise the organization's capabilities. and respond to customer needs Including increasing the potential to compete with competitors The PwC survey clearly indicates that 35% of young Thai leaders Have confidence in their digital abilities This is higher than 28% of the current generation of leaders, while 33% believe that the current generation of leaders still does not understand the digital opportunities and risks that may affect family business operations.
COVID-19 has spurred the collaboration of leaders of all generations for business survival. Mr. Niphan said that the spread of the COVID-19 virus This creates more cooperation between the new generation of leaders and the current generation of leaders. To solve problems and deal with challenges that arise in the business. Nearly half of next-gen Thai leaders (45%) say they feel more committed to doing business than before the outbreak. and is now more involved in family business Meanwhile, communication between family members about the business has also increased. However, the current generation of leaders leaving their business is still rare, with 57% of those surveyed saying that The current generation of leaders is not yet ready to retire during the pandemic, while 18% of next-gen Thai leaders say COVID-19 has caused their succession planning to be delayed or postponed. go out This is higher than 12% of young leaders globally.
It is the first important mission to pay attention to. This is followed by expanding Email Marketing List into new sectors or markets (50%) as the second most important mission. “The current world situation This makes sustaining the family business to survive from generation to generation very challenging. The results of our survey found that Today's next-generation leaders are not only concerned with survival. but still want to drive the business with the power of ideas digital capabilities and new skills that they have, taking into account creating a balance between financial, social and environmental dimensions,” Mr. Niphan said In addition, the development of employees' digital skills And the application of new technology is another urgent task that NextGen Thai leaders will immediately expedite in order to raise the organization's capabilities. and respond to customer needs Including increasing the potential to compete with competitors The PwC survey clearly indicates that 35% of young Thai leaders Have confidence in their digital abilities This is higher than 28% of the current generation of leaders, while 33% believe that the current generation of leaders still does not understand the digital opportunities and risks that may affect family business operations.
COVID-19 has spurred the collaboration of leaders of all generations for business survival. Mr. Niphan said that the spread of the COVID-19 virus This creates more cooperation between the new generation of leaders and the current generation of leaders. To solve problems and deal with challenges that arise in the business. Nearly half of next-gen Thai leaders (45%) say they feel more committed to doing business than before the outbreak. and is now more involved in family business Meanwhile, communication between family members about the business has also increased. However, the current generation of leaders leaving their business is still rare, with 57% of those surveyed saying that The current generation of leaders is not yet ready to retire during the pandemic, while 18% of next-gen Thai leaders say COVID-19 has caused their succession planning to be delayed or postponed. go out This is higher than 12% of young leaders globally.