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Post by tanjilaakterjarin12 on Nov 18, 2024 2:09:52 GMT -5
In fact, the discoveries that have been made in this field have allowed for enormous improvements in interfaces to make them easier to use and to provide the user with a better experience. 3. Increase the effectiveness of ads and advertising At the level of ads and publicity, eye tracking allows us to know which elements the user is placing their eyes on the most. And in this way, we can place the ads in a strategic way so that the user can see them without overlooking them or clicking on them. In fact, these studies have shown us that display ads are the telegram marketing most attractive to users. 4. Facilitates neuromarketing techniques There are many neural processes involved in eye tracking . Understanding them allows us to create more natural interfaces for the reader that connect and generate more conversions. Benefits of Visual Tracking for your marketing strategy 5 Truths That Eye Tracking Can Help Improve Your Marketing Strategy Now we'll look at what lessons you can learn from eye tracking to improve your marketing strategies. Some of them you probably don't know: 1. We can predict user behavior Using heat maps, it was discovered that all users follow the same pattern when browsing the web . This discovery was made by Jakob Nielsen in 2006, an interface engineer who has greatly helped improve screen design. Jakob discovered that users use the famous âFâ pattern . The F pattern explains the common way people look at a web page, which is usually like this: We look at the website from left to right; Then we look again from left to right; We go down once again And we follow the same pattern again until we reach the bottom.
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